A Lithuanian company plans to create a paradise vacation island in the Maldives staffed solely by beautiful blonds.
If the exclusive spa resort gets the go-ahead, it will have a no-brunette policy and hopes to attract tourists from around the world and also dispel stereotypes about blonds being dumb.
The company behind the blond ambition, Olialia, officially unveiled its plans this weekend and hopes to offer direct flights and a yacht service to the island, also staffed and operated entirely by blonds.
"Blonds are a great power that should not be underestimated," the Olialia group's Giedre Pukiene told the Maldives Traveller. "We are smart, beautiful, reckless and purposeful."
The company, which already has a blond-only policy, has a diverse array of business interests from a limo and bus service to ice cream and Lithuanian nightclubs.
The resort is due to open in 2015 but the proposal could run into trouble as laws in the Maldives state that islands should hire 50% locals, who are nonwhite and nonblond.
The idea has sparked widespread criticism from groups branding the idea racist.
In its defense, the company says it does not discriminate but that brunettes often find themselves reaching for a bottle of hair bleach after spending time around so many blonds.
"We find that when women with dark hair work here, they are surrounded by all these beautiful blonds, so eventually they end up going blond too," Pukiene said.
The Maldives are a group of more than 1,000 islands in the Indian Ocean. About 200 are inhabited.