A travel company has announced plans to open a holiday resort in the Maldives staffed exclusively by young blonde women in an attempt to break the stereotype that "blonde women are less intelligent".
As well as providing male and female holidaymakers with all the standard holiday resort services, female guests will be able to make use of a blonde-staffed 'education centre' which will teach them "how to always be perfect and look great".
The Olialia development – which reportedly has British, Russian and German financial backing – is due to open on a private island in the tropical Indian Ocean archipelago in 2015.
The project will also include the creation of an airline and yacht service for visitors to the private island, both staffed exclusively by blondes.
Lithuanian-born Giedre Pukiene, who is behind the project and is herself a blonde, said: "Our girls are very smart and they have degrees. All of them want to do something with their lives. They have lots of business ideas."
While the Maldives' tourist authorities say they have no objection to the plan, the development risks inflaming tensions between moderates and the conservatives in the Islamic country.