A Lithuanian company is planning a holiday resort in the Maldives staffed entirely by blondes, BBC News reports.
The company, Olialia — pronounced "Ooh-la-la" — plans to entice tourists by employing only blondes and offering direct flights to the island on planes crewed by, you guessed it, more blondes.
Olialia is already run and staffed by blonde women and has a variety of business interests, from selling food products to operating a limo service to running parties at popular Lithuanian nightclubs.
Olialia's managing director, Giedre Pukiene, told BBC News that she wants to break the stereotype that blonde women are less intelligent.
"Our girls are very smart and they have degrees," she said.
"All of them want to do something with their lives. They have lots of business ideas."
If the proposal for the "Island of Blondes" gets the go-ahead, the resort could open as soon as 2015.
But plans for the exclusive resort have been met with heavy criticism. A news story on the planned resort published in September in Minivan News, an independent news site for the Maldives, generated a numerous comments from readers.
"This sounds more like Hitler’s Nazi super racial thing," wrote one reader identified as Ali. "I suppose those Maldivians who work there will be wearing blond wigs and blue contact lens too."
“If indeed this racist and sexist idea is for real, I hope it is killed off right away,” wrote Khadheeja. “There is so much we can tolerate in the name of tourism.”
Resorts in the Maldives are required by law to hire at least 50 percent local staff, BBC News reported.
The Maldives is a group of more than 1,000 islands in the Indian Ocean. About 200 are inhabited.